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Personalised Messaging

Our personalised messaging is a powerful feature that enables you to send SMS to your contacts/audience where each recipient receives a personalised message that has been crafted specifically to apply to him/her. It involves composing a single message and indicating the parts of the message where values will be different for each recipient. As an example, consider the following:

Suppose we need to send messages to students on their total score and grade in an examination. The following image shows an example data in an Excel spreadsheet that can be used for demonstration.



Using our SMS platform, it is very easy to send messages to contacts when values will differ from one contact to another as shown above. The advantage with using our bulk SMS platform is that you do not need to compose several messages for each destination. You just compose a single message and define variables in parts of the code where values will be different for each recipient.


Defining Variables

To compose a personalised message, a variable must be inserted in parts of the message where values will be different for each recipient. A variable is defined by prepending a unique name with the dollar sign ($) and enclosing it in opening and closing braces. That is:

{$VARIABLE_NAME}


From the example data above, we can compose single message as follows:

Hello {$name}, your score in Economics is {$score} and the grade is {$grade}.

A variable name must be unique in a message. It must begin with a letter and should not contain any spaces. When there is the need to refer to one column multiple times, you will need to insert different variables that will refer to the same data column.

When a variable is inserted in a message, it informs the system that values will be substituted in place of the variables for each recipient. As seen from the message, we have inserted variables in parts of the message where values will be different for each recipient.

Assigning Values

Once the message has been composed and the variables defined, values can be assigned to the variables for each recipient. This is done when adding recipients to the message. When adding destinations, the variables will be presented to you so that you will select columns to match each variable defined in the message. When done, the message can be submitted.

This process of assigning values to the variables is the same when sending personalised messages from the Web Interface or from the Excel Plugin used to send messages directly from Excel.


Conclusion

Our bulk SMS platform can used to easily send personalised messages either from the Web Interface or from the Excel Addon as demonstrated above. Note that any data in rows and columns can be used to send personalised messages but not only when it is examination scores.

In the example given, each recipient will separately receive a personalised message as applicable to him or her. The separate messages are shown below:

Hello OPPONG, Daniel, your score in Economics is 82 and the grade is A.
Hello AMOAH, Dennis, your score in Economics is 75 and the grade is A.
Hello AMPONSAH, Cynthia, your score in Economics is 53 and the grade is D.
Hello SERWAA, Janet, your score in Economics is 71 and the grade is B.
Hello ASANTE, Emmanuel, your score in Economics is 58 and the grade is C.
Hello OPOKU, Vida, your score in Economics is 73 and the grade is B.
Hello ASAMOAH, Jacob, your score in Economics is 59 and the grade is C.

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